This webinar reveals how the shift from keywords to natural language and intent-based search is rewriting the rules of online visibility. You will discover why establishing “Entity Authority” through signature research and earned media is now the most critical predictor of appearing in AI-generated answers. By securing your traditional SEO foundation and leveraging original data, your firm can dominate the new landscape of Generative Engine Optimization (GEO) to stay on the buyer’s shortlist.

Download the slides here!

The post From Traffic to Trust: How GEO is Changing Search for Professional Services appeared first on Hinge Marketing.

In this webinar, Hinge’s managing partners Liz Harr and Karl Feldman explore the findings from the 2026 High Growth Study, our signature study which breaks down the four key advantages—Marketing, Talent, Strategy, and Technology—that allow top performers to turn marketplace uncertainty into a competitive weapon.

Download the slides here!

The post The 2026 Recalibration: How High Growth Firms Outpace the Market appeared first on Hinge Marketing.

For a decade, the Hinge Research Institute has been analyzing the fastest-growing professional services firms to understand what sets them apart. This year’s study reveals how these high-achievers consistently generate 4X faster growth and 30% higher profitability than their competitors.

In this exclusive webinar, “The High Growth Blueprint: Marketing Strategies for 4X Faster Growth” we’ll reveal the secrets to their success, including:

• The Latest Marketing & Business Development Trends: Discover how the professional services marketplace is evolving and how high-growth firms are adapting to stay ahead.
• Proven Strategies for Explosive Growth: Learn the most impactful marketing techniques and top priorities for 2024, directly from the data.
• Technology & Talent Insights: Uncover how high-growth firms leverage technology and talent to fuel their success.
• Benchmark Your Firm: See how your firm stacks up against the high-growth leaders and identify areas for improvement.

This webinar is a must-watch for:

• Marketing & Business Development Leaders
• CEOs, Managing Partners, and Senior Executives
• Anyone responsible for driving growth in a professional services firm

The post The High Growth Blueprint: Marketing Strategies for 4X Faster Growth appeared first on Hinge Marketing.

Join us for a guided tour of findings from the just-released 2024 High Growth study. Hinge managing partners Liz Harr and Karl Feldman will describe the study’s key findings and explain how each is relevant to your professional services firm. 

Discover what High Growth firms do differently. Learn where these firms have invested their precious resources. And find out what your business can do to emulate their exceptional performance. You’ll leave this webinar with the latest intelligence on the professional services marketplace and practical ideas to bring back to your team.

About the Study: In this ninth edition of the High Growth Study, 824 firms across six professional services industry groups participated in this year’s research. Participants represented firms of all sizes, and they conducted business in every region of the globe.

What You’ll Learn:

• What firms are most worried about in 2024
• What marketing tactics the best performing firms plan to prioritize this year
• How the relationship between marketing and business development has changed
• How much High Growth firms spend on marketing
• Specific strategies to improve your firm’s marketing performance
  

The post How Professional Services Firms Can Thrive in a World of Sustained Uncertainty appeared first on Hinge Marketing.

It can be easier and faster than you might think. 

Join Hinge’s Managing Partner Liz Harr for an in-depth conversation with Consulting Success’ CEO and Co-Founder Michael Zipursky about how consultants can increase their visibility, show up credibly with clients, and command higher fees. Applying insights from Liz’s recently published book, The Visible Expert Revolution, she and Michael will walk you through strategies that individual consultants and their firms can use to raise their profile and transform their business.

What you’ll learn:

• The most important findings from Hinge’s research on Visible Experts 
• How to build your expert visibility plan
• How firm’s leaders can motivate their experts to become more visible
• And much more!

The post How Consultants Become Visible Experts appeared first on Hinge Marketing.

But where to begin?

Join RAIN Group’s Andy Springer and Hinge’s Liz Harr as they share proven marketing and business development strategies you can use to forge more meaningful connections with your prospects. They’ll explore all phases of the buyer engagement—from your overall firm positioning to the tactics you use at the negotiation table—and share practical insights you can put into action today to differentiate your firm from the competition.

What You’ll Learn:

• How to uncover your firm’s true differentiators
• How to align your team with your brand’s positioning
• How to deliver and maintain relevant marketing and sales messages
• How to put these techniques into practice

The post Cracking the Differentiation Code: Business Development Strategies That Set You Apart appeared first on Hinge Marketing.

Join Hinge Partners Liz Harr and Karl Feldman as they walk you through a research-based way to build a powerful, strategic marketing plan that harnesses your team’s full marketing potential. In this webinar, they’ll explain how to get the internal buy-in you need to move forward. Next, they will lay out a 7-step process you can use to create your firm’s marketing plan. Finally, they’ll share the latest data on high-growth professional services firms and share practical marketing insights that your firm can start using today.

You’ll leave the webinar with a clear understanding of what goes into a strategic marketing plan and exactly what you need to do to deliver exceptional marketing performance and higher profits.

What you’ll learn: 

• Which marketing techniques are usually a waste of time
• Strategies for increasing stakeholder buy-in for your marketing plan
• The 7-step process for building an integrated marketing plan of your own
• The most impactful marketing techniques of high-growth firms
• How much you should expect to spend on marketing

The post Rowing Together: Align Your Team. Harness the Power of Marketing Planning. appeared first on Hinge Marketing.

In the world of professional services marketing, a new movement is replacing the old. We call this movement the rise of the Visible Expert®. Today, prospective clients want to be educated before they buy services, and the thought leaders they learn from become the people and firms they think of first when they are ready to buy. This means Visible Experts have a built-in advantage.

Join Hinge’s Lee Frederiksen Ph.D., Liz Harr, and Karl Feldman as they preview their forthcoming book The Visible Expert Revolution: How to Turn Ordinary Experts Into Thought Leaders, Rainmakers, and Industry Superstars. Based on fifteen years of research and hundreds of interviews with top real world experts, this book shares a proven, step-by-step program to raise the visibility of your experts and sharpen their expertise—five times faster than average. 

Whether you’re a marketing leader looking to make your firm’s experts more visible or an expert yourself who wants to elevate your reputation, this webinar is for you!

What you’ll learn:

• Why Visible Experts are driving the way buyers find, evaluate and select professional services
• The latest research on how Visible Experts rise to prominence
• A step-by-step process to build your expert visibility plan
• How marketing leaders can motivate their experts
• And much more!

The post Welcome to the Revolution: How Ordinary Experts Become Industry Leaders appeared first on Hinge Marketing.

Join Hinge senior partner Liz Harr and Divvy’s Senior Director of Growth, Tucker Stoffers, for a dynamic, research-based discussion about what drives success at today’s fastest growing technology and software companies. In the webinar, we’ll walk you through key findings from the 2023 High Growth Study: Technology and Software Edition, a joint collaboration of Hinge and Divvy. Learn how high-growth firms build competitive advantage, what they prioritize in their marketing, and how they benefit from technology‌.

Interested in gaining access to these data-backed insights? Register now and secure your spot for this free webinar.

What You’ll Learn:

• The primary advantages of high-growth firms
• What high-growth firms prioritize in their marketing plans
• What these firms are concerned about most in the coming years
• Why digital maturity is a powerful driver of success
• Actionable tips to drive growth at your firm

The post Unleashing Growth: Four Advantages of the Fastest Growing Technology and SaaS Companies appeared first on Hinge Marketing.

What if you could understand exactly how other accounting firms are deploying their marketing resources? Thanks to the 2023/24 Marketing Budget Benchmark Study from the Association for Accounting Marketing (AAM), now you can!

Register for this free webinar and join Hinge’s Will Casserly and top industry practitioners Nicole Sterling and Becca Johns for an engaging conversation about how today’s accounting marketing budgets are being allocated and spent. They will explore key insights from the research and discuss practical ways firms like yours can put them into action. The presenters will also answer your most pressing questions—so you can build a marketing budget that can compete in a changing marketplace.

What You’ll Learn:

• How much today’s accounting firms allocate to marketing
• How the fastest growing accounting firms apply their budgets differently
• The latest trends in digital marketing and advertising spend
• What factors are associated with extraordinary growth

About Our Presenters: Nicole Sterling is the active President of AAM and the Director of Marketing and Communications at RSW Accounting + Consulting. Becca Johns is the Director of Practice Growth for Rea & Associates. This presentation will be moderated by Hinge Account Director Will Casserly, an industry specialist in branding and marketing strategy for accounting and financial services firms.

About the Research: Now in its sixth edition, this research report is the accounting industry’s most comprehensive report on the composition of modern accounting marketing budgets—with a special emphasis on the practices of the fastest growing accounting firms.

The post Building a Better Accounting Marketing Budget appeared first on Hinge Marketing.