{"id":5540,"date":"2023-10-09T09:00:00","date_gmt":"2023-10-09T13:00:00","guid":{"rendered":"http:\/blog\/story\/how-to-increase-brand-awareness-and-visibility\/"},"modified":"2025-06-26T17:13:15","modified_gmt":"2025-06-26T21:13:15","slug":"how-to-increase-brand-awareness-and-visibility","status":"publish","type":"post","link":"https:\/\/hingemarketing.com\/blog\/story\/how-to-increase-brand-awareness-and-visibility","title":{"rendered":"How to Increase Brand Visibility and Awareness"},"content":{"rendered":"

Brand. It\u2019s a word that is thrown around a lot, but what is it really? How can you measure it to quantify its impact? And how do you increase your brand visibility?<\/p>\n

A professional service firm brand consists of two component parts:<\/p>\n

    \n
  1. Reputation<\/li>\n
  2. Visibility<\/li>\n<\/ol>\n

    Your reputation is the experience people have with your firm. If the experience, on average, is overwhelmingly positive, your reputation will be high, and clients will be more likely to refer you to others. If the experience is poor, your reputation will suffer.<\/p>\n

    But reputation alone is not enough to build a strong brand. You also need to be seen and known in the marketplace. The broader your reach\u2014into regional, national or international markets, for instance\u2014the greater your visibility. We discuss strategies to build visibility below.<\/p>\n

    Strategies to Improve Your Reputation<\/h2>\n

    Professional services brands can be a little different from consumer goods, as you are generally creating a brand around your expertise, rather than a product. You want your brand to portray your firm as capable and trustworthy\u2014and ideally, the best in the industry for the service you provide.<\/p>\n

    The first step in creating your professional brand is to figure out where your expertise fills the gap in the marketplace. Conducting marketplace research<\/a> will help you uncover where the gaps are. Ask questions\u2014find out from your target clients what they are looking for in a service provider.<\/p>\n

    By talking to your target clients, and even asking potential clients who chose not to hire your firm, you can uncover a wealth of information. You\u2019ll find the answers to what type of services they need, what they look for when hiring, deal breakers, why they went with a certain firm, etc. This information will help you refine your brand, messaging and service offerings.<\/p>\n

    \"Click<\/a>