{"id":49471,"date":"2026-01-13T08:48:19","date_gmt":"2026-01-13T13:48:19","guid":{"rendered":"https:\/\/hingemarketing.com\/?p=49471"},"modified":"2026-01-15T10:52:19","modified_gmt":"2026-01-15T15:52:19","slug":"5-key-takeaways-from-the-2026-high-growth-study","status":"publish","type":"post","link":"https:\/\/hingemarketing.com\/blog\/story\/5-key-takeaways-from-the-2026-high-growth-study","title":{"rendered":"5 Key Takeaways from the 2026 High Growth Study"},"content":{"rendered":"

The professional services marketplace is recalibrating. After a period of post-pandemic expansion, the median growth rate has cooled to 9.9%\u2014the lowest since 2018. This contraction not only marks the end of “easy growth,” it marks the beginning of a new era. Nearly one-third of firms today believe AI is disrupting their businesses.<\/p>\n

In the midst of this tightening and bewildering landscape, however, a select group of High Growth firms is not merely surviving\u2014they are accelerating.<\/p>\n

We are thrilled to introduce the 11th edition of the High Growth Research study<\/a>, the largest ongoing study of its kind. While the past decade witnessed considerable change in digital marketing and business development, one thing remains constant: High Growth firms are able to outperform their peers in almost any business environment.<\/p>\n

How We Conducted the Study<\/h2>\n

To ensure the most accurate snapshot of the industry, the study features insights from 495 firms across a wide variety of professional services industries. Our sample represents almost $85 billion in combined revenue, and hundreds of thousands of employees. These firms represent a global perspective with participants conducting business across six continents.<\/p>\n

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Download the 2026 High Growth Study Executive Summary<\/a><\/p>\n<\/div>\n

Five Features of High Growth Firms<\/h2>\n

At the heart of this study are the High Growth Firms. We examine them to understand what they do differently so that ordinary firms can adopt their strategies and habits. Below are five key takeaways from this year\u2019s study. To see all the findings, you can download the full executive summary for free.<\/p>\n

1. High Growth Firms Widen the Investment Gap<\/h4>\n

High Growth firms have aggressively increased their marketing investment from 10% of revenue in last year\u2019s report to 12% this year, more than doubling the 5% spent by No Growth peers. This 20% surge may reflect the rising cost of deploying AI and suggests that the “pay-to-play” threshold 2026 has increased in 2026. While struggling firms often minimize marketing as an expense, industry leaders are outmaneuvering them by treating it as a primary growth engine rather than a cost center.<\/p>\n\"\"\n

2. High Growth Firms Prioritize In-Person and Online Networking<\/h4>\n

High Growth firms deploy a hybrid networking strategy, prioritizing relationship-building at live events and on social media. These two techniques work together to reach and engage target audiences. These firms not only do a lot of networking, however. They also invest in content and education, using thought leadership, speaking engagements, SEO, and blogging to share expertise, build visibility, and develop a loyal following.<\/p>\n\"\"\n

3. Networking, Events, and Brand Awareness Activities Deliver the Greatest Impact<\/h4>\n

High Growth firms favor a diversified, multi-front strategy rather than a single solution. For the first time, hosting an event appears at the top of the impact list, sharing the limelight with networking at conferences and trade shows. Traditional advertising also surged into the top three, in a tie with social media thought leadership. By blending high-touch events with traditional and digital tactics\u2014including original research and video\u2014these leaders are successfully creating platforms for industry conversation.<\/p>\n\"\"\n

\n

Download the 2026 High Growth Study Executive Summary<\/a><\/p>\n<\/div>\n

4. High Growth Firms\u2019 Interest in AI and Efficiency Grows Stronger<\/h4>\n

High Growth firms\u2019 interest in AI jumped 63% this year, with 85.2% naming it a top priority for further study. This is followed by workflow and process automation.These two areas of interest suggest that efficiency and productivity are on these firms\u2019 minds. In third place is content creation and thought leadership.High Growth firms recognize that creating thought leaders is a primary engine of growth.<\/p>\n\"\"\n

5. High Growth Firms Prioritize Tracking Visibility and Engagement Over Retention<\/h4>\n

When it comes to marketing metrics, High Growth firms prioritize tracking visibility and expansion compared to their No Growth counterparts. For instance, they are much more likely to track advertising (52% vs. 35.7%) and SEO\/GEO (50% vs. 35.7%). While top performers use analytics to optimize outreach and capture new market share, No Growth firms focus on more passive metrics like client retention and lead sources. This data suggests that while struggling organizations are preoccupied with protecting existing business, High Growth firms are interested in learning what works to drive new revenue.<\/p>\n\"\"\n

How You Can Use this Data<\/h2>\n

When traditional marketing tools no longer cut through the fog, you need more than just resilience\u2014you need a new strategy to navigate the obstacles ahead. High Growth firms have already blazed this trail, aggressively investing in the data, talent, and technology required to thrive while others fall back on familiar but outmoded strategies and techniques. By comparing your own habits to the “invest-to-win” blueprint of these high performers, you can identify exactly where your program is on target and where it falls short.<\/p>\n

Don\u2019t forget to download the full executive summary<\/a> (it\u2019s free!). It contains many other insights to inspire your own marketing program and spark changes that can help propel your business forward.<\/p>\n

\n

Download the 2026 High Growth Study Executive Summary<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The professional services marketplace is recalibrating. After a period of post-pandemic expansion, the median growth rate has cooled to 9.9%\u2014the lowest since 2018. This contraction not only marks the end of “easy growth,” it marks the beginning of a new era. Nearly one-third of firms today believe AI is disrupting their businesses. In the midst…<\/p>\n","protected":false},"author":76,"featured_media":49341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[389,397],"class_list":["post-49471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-high_growth","tag-research"],"acf":[],"yoast_head":"\n5 Key Takeaways from the 2026 High Growth Study - Hinge Marketing<\/title>\n<meta name=\"description\" content=\"Explore the 11th High Growth Study to learn the 5 key features that allow top professional services firms to accelerate growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hingemarketing.com\/blog\/story\/5-key-takeaways-from-the-2026-high-growth-study\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Key Takeaways from the 2026 High Growth Study - Hinge Marketing\" \/>\n<meta property=\"og:description\" content=\"Explore the 11th High Growth Study to learn the 5 key features that allow top professional services firms to accelerate growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hingemarketing.com\/blog\/story\/5-key-takeaways-from-the-2026-high-growth-study\" \/>\n<meta property=\"og:site_name\" content=\"Hinge Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hingemarketing\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-13T13:48:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T15:52:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hingemarketing.com\/wp-content\/uploads\/2026\/01\/2026-HGS-ExSumm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"352\" \/>\n\t<meta property=\"og:image:height\" content=\"415\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karl Feldman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HingeMarketing\" \/>\n<meta name=\"twitter:site\" content=\"@HingeMarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karl Feldman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/5-key-takeaways-from-the-2026-high-growth-study#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/5-key-takeaways-from-the-2026-high-growth-study\"},\"author\":{\"name\":\"Karl Feldman\",\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#\\\/schema\\\/person\\\/7c352051f85328924638eea99df84ad2\"},\"headline\":\"5 Key Takeaways from the 2026 High Growth Study\",\"datePublished\":\"2026-01-13T13:48:19+00:00\",\"dateModified\":\"2026-01-15T15:52:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/5-key-takeaways-from-the-2026-high-growth-study\"},\"wordCount\":805,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/5-key-takeaways-from-the-2026-high-growth-study#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hingemarketing.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/HGS-2026-blog-image-ExSumm.jpg\",\"keywords\":[\"High Growth\",\"Research\"],\"articleSection\":[\"Any Industry\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/5-key-takeaways-from-the-2026-high-growth-study#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/5-key-takeaways-from-the-2026-high-growth-study\",\"url\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/5-key-takeaways-from-the-2026-high-growth-study\",\"name\":\"5 Key Takeaways from the 2026 High Growth Study - 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