To set the stage, let\u2019s begin with a definition.\u00a0<\/strong><\/p>\n Digital marketing solutions are online activities and technologies used to carry out a firm\u2019s marketing strategy. Usually, these solutions incorporate cloud-based technologies to collect data, automate complex processes, interact with prospects and deliver insights in near-real time. Unlike conventional marketing solutions, which involve time-consuming manual processes, expensive physical marketing collateral and face-to-face interactions with business prospects, digital solutions can reach wider audiences, more quickly and less expensively than their traditional counterparts. Digital solutions can complement, and in many cases replace, related traditional marketing techniques.<\/p>\n Most traditional marketing techniques have digital equivalents. For instance, direct mail and email serve similar functions, as do print advertising and online advertising. But digital marketing techniques have a number of benefits that their traditional counterparts lack:<\/p>\n So is traditional marketing dead? The short answer is, no. Not by a long shot. By definition, professional services firms are collections of individual experts. As a result, there will always be value in meeting people face to face\u2014or, in our new post-Covid world, by video conference. And in certain industries, classic techniques such as sponsorships and tradeshow marketing continue to drive high-quality leads. In fact, Hinge\u2019s own research has shown that the fastest-growing firms rely on a mix of both types of marketing.<\/p>\n Next, let\u2019s dive into the marketing tools and techniques that are most likely to improve your business fortunes.<\/p>\n Today, no professional services firm would consider going into business without a website. But many of these websites are passive, little more than online brochures. What if your website could be an active participant in your firm\u2019s fortunes? It can. And it should. A high-performance website<\/a> is the centerpiece of your marketing program, the place where new prospects discover you, learn to trust you and eventually decide to hire you<\/a>. It engages people at every stage of the sales funnel. Every one of the digital solutions in this top-10 list are associated with your website in some way.<\/p>\n Key features of a high-performance website include:<\/p>\n Download the Lead Generating Website Guide<\/a><\/p>\n<\/div>\n A professional services firm is a collection of experts, and developing content is the most important way your experts can contribute to your firm\u2019s marketing program. Content is the heart of every modern marketing strategy. And content marketing<\/a> is the way you plan and deliver it.<\/p>\n Most content marketing programs begin with a firm\u2019s blog, where SEO techniques (see below) are used to attract anyone who has a problem you can solve and send them to your website. While most will never turn into clients, a certain proportion will need services like yours at some point in the future. Your blog is their entry point. And if you publish regularly on similar topics, these highly motivated individuals will return again and again.<\/p>\n Each blog post should have a call to action (CTA) pointing to a relevant gated piece of high-value content, such as a longer format guide or ebook. That way, when a reader wants to learn more about a topic, they can exchange a small amount of personal information\u2014most importantly, their email address\u2014for an in-depth piece of content. You just turned a web visitor into a new contact and they just deepened their relationship with you. Over time, some of these readers will turn into fans. And eventually, when they need to hire expertise, your firm will be at the top of their list.<\/p>\n While blog posts are critical to content marketing, there are many other formats content can take, including videos, speeches, books and ebooks, webinars, courses, articles, white papers, guides, kits and e-newsletters. And that just scratches the surface.<\/p>\n One challenge is how to get a bunch of busy experts to sit down and do the writing. Sometimes the answer is as simple as setting aside time in their schedule to do the work. Another common approach is to hire an outside writer or team to draft the blog posts and guides for you. If you get a writer who knows your industry, all it takes is an interview with the subject matter expert to produce a high-quality piece of content.<\/p>\nWhat Are Digital Marketing Solutions?<\/strong><\/h2>\n
Benefits of Digital Marketing Solutions<\/strong><\/h2>\n
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The Top 10 Digital Marketing Solutions<\/strong><\/h2>\n
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High-Performance Website<\/strong><\/h4>\n<\/li>\n<\/ol>\n
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Content Marketing<\/strong><\/h4>\n<\/li>\n<\/ol>\n
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