{"id":46507,"date":"2022-05-12T16:20:49","date_gmt":"2022-05-12T20:20:49","guid":{"rendered":"https:\/\/hingemarketing.com\/?p=46507"},"modified":"2023-01-03T15:10:03","modified_gmt":"2023-01-03T20:10:03","slug":"creative-briefs-a-guide-for-professional-services-marketers","status":"publish","type":"post","link":"https:\/\/hingemarketing.com\/blog\/story\/creative-briefs-a-guide-for-professional-services-marketers","title":{"rendered":"Creative Briefs: A Guide for Professional Services Marketers"},"content":{"rendered":"

Have you ever struggled to communicate all the essential project information to a graphic designer or writer? Has a writer or designer delivered a piece of creative that missed the mark or was off-strategy?<\/span><\/p>\n

A well-executed creative brief can minimize miscommunication and ensure that the most important information is delivered to the people executing your creative.<\/span><\/p>\n

But what exactly is a creative brief? And how do you develop one?\u00a0<\/span><\/p>\n

Creative Brief Defined<\/b><\/h2>\n

A creative brief is a compact document, usually a page or two in length, that summarizes the key information a writer, designer, videographer or other creative professional needs to understand a project. Typically, a brief includes background information, project goals, strategy, deadlines and other salient details required to tackle the project. While most creative briefs are for internal use only, some are also designed to get buy-in from management or a client before the creative team gets involved (this practice is common in advertising agencies, for instance).<\/span><\/p>\n

Who Are Briefs For? And Who Should Write Them?<\/b><\/h2>\n

As their name suggests, creative briefs are for anybody who will contribute creative services<\/a> to a business project. Examples of so-called \u201ccreatives\u201d include:<\/span><\/p>\n