{"id":45538,"date":"2021-11-30T10:38:19","date_gmt":"2021-11-30T15:38:19","guid":{"rendered":"https:\/\/hingemarketing.com\/?p=45538"},"modified":"2022-03-10T11:57:07","modified_gmt":"2022-03-10T16:57:07","slug":"the-digital-transformation-imperative-a-look-at-how-far-professional-services-firms-have-come","status":"publish","type":"post","link":"https:\/\/hingemarketing.com\/blog\/story\/the-digital-transformation-imperative-a-look-at-how-far-professional-services-firms-have-come","title":{"rendered":"The Digital Transformation Imperative: A Look at How Far Professional Services Firms Have Come"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The coronavirus pandemic accelerated the need for remote teams, location-independent business operations \u2013 and all of the digital transformations required to make these possible. In a blink of an eye, professional services firms went from casual Fridays at the office to virtual happy hours at home on Zoom; and now, most professionals are wondering if the \u201coffice\u201d has become an obsolete relic of the 20th-century.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most agile firms responded to pandemic-related challenges by transforming their operations with advanced digital technologies that empowered them to survive \u2013 and thrive \u2013 in the new business reality. But even under the most tremendous pressures to change, the vast majority of professional services firms are still evaluating how to implement their digital transformation agendas while struggling to answer fundamental questions about the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most common questions decision-makers ask about <a href=\"https:\/\/hingemarketing.com\/library\/article\/the-professional-services-guide-to-digital-marketing-transformation\" target=\"_blank\" rel=\"noopener\">digital transformation<\/a> include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How does my firm\u2019s \u201cdigital maturity\u201d compare to others?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the most common digital transformation goals?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What percentage of firms have completed digital transformation?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which industries are first in digital transformation and which ones are lagging behind?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are the benefits of digital transformation?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What helps and hinders digital transformation success?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To investigate the answers to these questions, Hinge surveyed scores of business executives from six core professional services industries to create <a href=\"https:\/\/hingemarketing.com\/library\/article\/the-digital-transformation-imperative-a-research-report-for-professional-services-firms\" target=\"_blank\" rel=\"noopener\"><i>The Digital Transformation Imperative<\/i><\/a>: a research report that addresses all of the above questions and more while exploring the pivotal trends impacting digital transformation now.\u00a0<\/span><\/p>\n<h2><b>About the Study Sample<\/b><\/h2>\n<p><a href=\"https:\/\/hingemarketing.com\/library\/article\/the-digital-transformation-imperative-a-research-report-for-professional-services-firms\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">The Digital Transformation Imperative<\/span><\/i><\/a><span style=\"font-weight: 400;\"> features research from a sample of 136 business executives and decision-makers. All participants worked in one of six core professional services industries with the following distribution:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technology\/Software (13%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accounting (12%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing (13%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AEC (16%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consulting (42%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Legal (5%)<\/span><\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-45540 size-full\" src=\"https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.22.43-AM.png\" alt=\"Digital Transformation - Industry Distribution\" width=\"486\" height=\"442\" srcset=\"https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.22.43-AM.png 486w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.22.43-AM-300x273.png 300w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.22.43-AM-189x172.png 189w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.22.43-AM-310x282.png 310w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.22.43-AM-230x209.png 230w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.22.43-AM-150x136.png 150w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.22.43-AM-82x75.png 82w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.22.43-AM-60x55.png 60w\" sizes=\"auto, (max-width: 486px) 100vw, 486px\" \/>\n<p><span style=\"font-weight: 400;\">All participants held decision-maker roles in their industries with the following distribution of roles:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chief Executive Officer (29%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CMO\/VP of Marketing (26%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Director\/VP\/Manager of Digital Products (18%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chief Product\/Technology Officer (9%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consultant (8%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Owner\/Founder (7%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Director\/VP\/Manager of E-Commerce (4%)<\/span><\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-45542 size-full\" src=\"https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.24.54-AM.png\" alt=\"Digital Transformation - Roles\" width=\"860\" height=\"331\" srcset=\"https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.24.54-AM.png 860w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.24.54-AM-300x115.png 300w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.24.54-AM-768x296.png 768w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.24.54-AM-189x73.png 189w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.24.54-AM-310x119.png 310w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.24.54-AM-230x89.png 230w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.24.54-AM-353x136.png 353w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.24.54-AM-175x67.png 175w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.24.54-AM-500x192.png 500w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.24.54-AM-60x23.png 60w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.24.54-AM-490x189.png 490w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/>\n<div class=\"cta-link\">\n<p><a href=\"https:\/\/hingemarketing.com\/library\/article\/the-professional-services-guide-to-digital-marketing-transformation\" target=\"_blank\" rel=\"noopener\">Download The Professional Services Guide to Digital Marketing Transformation<\/a><\/p>\n<\/div>\n<h2><b>What Is Digital Transformation?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before discussing the key findings in <\/span><i><span style=\"font-weight: 400;\">The<\/span><\/i> <i><span style=\"font-weight: 400;\">Digital Transformation Imperative<\/span><\/i><span style=\"font-weight: 400;\">, it\u2019s important to define the term\u00a0 digital transformation in the context of this study:\u00a0<\/span><\/p>\n<p><cite class=\"blockquoteCitation\"><i><span style=\"font-weight: 400;\">\u201cDigital transformation refers to the process of leveraging advanced digital technologies to create new \u2013 or vastly improved \u2013 business processes, organizational cultures, and customer experiences to meet changing business and market requirements.\u201d<\/span><\/i><\/cite><\/p>\n<h2><b>Key Findings<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Hinge <\/span><i><span style=\"font-weight: 400;\">Digital Transformation Imperative<\/span><\/i><span style=\"font-weight: 400;\"> explores the following key findings and more:<\/span><\/p>\n<ol>\n<li>\n<h4><b> Only 12% of professional services firms have completed a digital transformation.<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The data from survey participants indicated only 12% of firms had completed a digital transformation, and 57% of firms have not started any kind of digital transformation. Meanwhile, approximately one-third of firms are considering digital transformation, 14% have an established plan, and 30% are in progress.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-45543 size-full\" src=\"https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.26.27-AM.png\" alt=\"Digital Transformation - Status\" width=\"987\" height=\"395\" srcset=\"https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.26.27-AM.png 987w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.26.27-AM-300x120.png 300w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.26.27-AM-768x307.png 768w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.26.27-AM-189x76.png 189w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.26.27-AM-310x124.png 310w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.26.27-AM-230x92.png 230w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.26.27-AM-340x136.png 340w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.26.27-AM-175x70.png 175w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.26.27-AM-500x200.png 500w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.26.27-AM-60x24.png 60w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.26.27-AM-490x196.png 490w\" sizes=\"auto, (max-width: 987px) 100vw, 987px\" \/>\n<p><span style=\"font-weight: 400;\">The smallest percentage of firms (8%) were not considering digital transformation at all.<\/span><\/p>\n<ol start=\"2\">\n<li>\n<h4><b> The vast majority of firms that undergo digital transformation realize powerful ROI benefits.\u00a0\u00a0<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The vast majority of surveyed executives \u2013 from all six professional services industries in the study \u2013 agreed that undergoing a digital transformation brought substantial ROI benefits to their firms. On the whole, digital transformation improved all key performance indicators relating to operational efficiency, profitability, revenue, brand awareness, and client satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Operational efficiency saw the greatest improvement with an average increase of 76%. Client satisfaction saw average improvements of 70%, and profitability saw average improvements of 61%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A negligibly small number of firms reported any net loss pertaining to failed digital transformation endeavors. Where those losses were reported, they were also exceedingly small.\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h4><b> 70% of firms feel that they are lagging behind when it comes to digital transformation.\u00a0<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">One of the most shocking findings in the report is that over 70% of surveyed executives rated the level of digital maturity at their firms as \u201clow.\u201d Likewise, when viewing each of the core professional services industries separately, on average, each sector rated itself as having \u201clow digital maturity.\u201d Even technology\/software companies assessed themselves, on average, as having a low level of digital maturity.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The survey defined \u201clow\u201d digital maturity as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Processes are immature, data is inconsistent, and paper and spreadsheet usage are prevalent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company reacts to circumstances as they emerge and projects are often carried out manually.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organized data is categorized and stored in a centralized repository and organized so it is easily accessible when needed.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Only 8% of respondents felt that their companies had achieved a \u201chigh\u201d level of digital maturity.\u00a0\u00a0<\/span><\/p>\n<div class=\"cta-link\">\n<p><a href=\"https:\/\/hingemarketing.com\/library\/article\/the-digital-transformation-imperative-a-research-report-for-professional-services-firms\" target=\"_blank\" rel=\"noopener\">Download The Digital Transformation Imperative: A Research Report for Professional Services Firms<\/a><\/p>\n<\/div>\n<ol start=\"4\">\n<li>\n<h4><b> The primary goal of most digital transformations was to improve customer\/client experiences.<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Using digital technologies to improve customer\/client experience is the most common goal driving digital transformations in the professional services industries. Another common driver of digital transformation is the desire to improve team member efficiency through the ability of digital technologies to automate costly and tedious tasks that monopolize the time of team members.\u00a0\u00a0<\/span><\/p>\n<ol start=\"5\">\n<li>\n<h4><b> AEC firms are the least likely to have completed a digital transformation.\u00a0<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">As the table below indicates, AEC firms trail all other professional services industries when it comes to digital transformation. In fact, 68.4% of AEC firms have not completed a digital transformation. In contrast, marketing firms were the most likely to have completed a digital transformation \u2013 with 70% of claiming that they have either completed a digital transformation or have a plan in place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The table further shows that within the accounting industry few firms (7.7%) have completed a digital transformation. Nevertheless, the accounting industry is leading the field in terms of active digital transformation plans in progress \u2013 with 61.5% of firms moving forward with digital transformation strategies at this time.\u00a0\u00a0<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-45544 size-full\" src=\"https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.28.37-AM.png\" alt=\"Digital Transformation - Industry Comp\" width=\"836\" height=\"549\" srcset=\"https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.28.37-AM.png 836w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.28.37-AM-300x197.png 300w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.28.37-AM-768x504.png 768w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.28.37-AM-189x124.png 189w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.28.37-AM-310x204.png 310w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.28.37-AM-230x151.png 230w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.28.37-AM-207x136.png 207w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.28.37-AM-114x75.png 114w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.28.37-AM-500x328.png 500w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.28.37-AM-60x39.png 60w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-30-at-10.28.37-AM-490x322.png 490w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\" \/>\n<ol start=\"6\">\n<li>\n<h4><b> Hiring a third-party service provider increases the chances of digital transformation success.<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Nearly half of firms that have not conducted or started the process of digital transformation cite lack of knowledgeable\/experienced staff as a significant obstacle. Surveyed respondents often reported that their firms lacked the talent that a digital transformation requires. \u201c<\/span><a href=\"https:\/\/hingemarketing.com\/blog\/story\/employee-recruitment-strategies-your-10-minute-survivors-guide-to-winning-the-talent-wars\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Great Resignation<\/span><\/a><span style=\"font-weight: 400;\">\u201d has made it even more difficult to find seasoned digital transformation talent. For these reasons, hiring third-party expertise to manage the digital transformation process makes the most sense.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the survey, companies that leveraged third-party digital transformation experts achieved greater success than those that tried to manage the process on their own. While it\u2019s true that third-party vendors come with higher price tags, they also come with much higher rates of success. These vendors can reduce operational burdens, labor costs, and the risk of hiring and training new staff.<\/span><\/p>\n<div class=\"cta-link\">\n<p><a href=\"https:\/\/hingemarketing.com\/library\/article\/the-digital-transformation-imperative-a-research-report-for-professional-services-firms\" target=\"_blank\" rel=\"noopener\">Download The Digital Transformation Imperative: A Research Report for Professional Services Firms<\/a><\/p>\n<\/div>\n<h2><b>A Final Thought<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/hingemarketing.com\/library\/article\/the-digital-transformation-imperative-a-research-report-for-professional-services-firms\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">The Digital Transformation Imperative<\/span><\/i><\/a><span style=\"font-weight: 400;\">, professional services firms that carry out digital transformations achieve clear and dramatic ROI benefits \u2013 including increased operational efficiency, better customer experiences, and a greater ability to support remote teams during pandemic conditions.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, a surprising number of professional firms have yet to plan or complete the most basic steps and investigations surrounding digital transformation, even in the face of increasing coronavirus and business-related pressures.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the time being, the slowness of professional services firms to leverage digital transformation strategies has created a brief window of opportunity for the earliest adopters of these transformative technologies to gain a tremendous advantage over their less savvy competitors.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The coronavirus pandemic accelerated the need for remote teams, location-independent business operations \u2013 and all of the digital transformations required to make these possible. In a blink of an eye, professional services firms went from casual Fridays at the office to virtual happy hours at home on Zoom; and now, most professionals are wondering if&#8230;<\/p>\n","protected":false},"author":83,"featured_media":45532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[397,399],"class_list":["post-45538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-research","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Digital Transformation Imperative: A Look at How Far Professional Services Firms Have Come - Hinge Marketing<\/title>\n<meta name=\"description\" content=\"Read Hinge&#039;s latest research report: The Digital Transformation Imperative, a study that explores the trends impacting digital transformation now.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hingemarketing.com\/blog\/story\/the-digital-transformation-imperative-a-look-at-how-far-professional-services-firms-have-come\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Digital Transformation Imperative: A Look at How Far Professional Services Firms Have Come - 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