{"id":41144,"date":"2022-06-23T08:00:21","date_gmt":"2022-06-23T12:00:21","guid":{"rendered":"https:\/\/hingemarketing.com\/?p=41144"},"modified":"2026-03-11T13:51:52","modified_gmt":"2026-03-11T17:51:52","slug":"b2b-content-licensing-secret-to-generating-more-leads-and-visibility","status":"publish","type":"post","link":"https:\/\/hingemarketing.com\/blog\/story\/b2b-content-licensing-secret-to-generating-more-leads-and-visibility","title":{"rendered":"B2B Content Licensing \u2013 Secret to Generating More Leads and Visibility"},"content":{"rendered":"

Lead generation is already a challenging task. Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well.<\/p>\n

How do marketers, BD staff, or sales teams, generate the number of leads they need to grow their firms or companies?<\/em><\/p>\n

One secret that is getting out is by leveraging B2B licensed content.<\/p>\n

What is B2B Content Licensing?<\/strong><\/h2>\n

B2B content licensing is the leasing of or renting of a specific piece of existing content \u2013 guide,\u00a0research study, book, etc. — for a specific period of time. An example may be licensing Hinge Research Institute\u2019s Inside the Buyer\u2019s Brain<\/em><\/a> \u2013 Accounting and Financial Services Edition<\/em> for 12\u00a0months to help you reach and engage with accounting and financial services firms through various campaigns. (See Figure 1. Inside the Buyer\u2019s Brain: Accounting & Financial Services Edition<\/em>.)<\/p>\n

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Figure 1.<\/strong> Inside the Buyer\u2019s Brain: Accounting & Financial Services Edition<\/p><\/div>\n

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Download Research as Content: A Guide for B2B Marketers<\/a><\/p>\n<\/div>\n

Why Leverage B2B Content Licensing\u2014Especially Research Licensing?<\/strong><\/h2>\n

Here are four reasons.<\/p>\n

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  1. As shown in Figure 2., our research consistently shows that companies and firms that leverage frequent research (at least quarterly) grow significantly more than other organizations.<\/li>\n<\/ol>\n
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    Figure 2. <\/strong>Growth of organization by research frequency<\/p><\/div>\n

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    1. As shown in Figure 3., our research consistently shows that companies and firms that leverage frequent research (at least quarterly) are more profitable than other organizations.<\/li>\n<\/ol>\n
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      Figure 3.<\/strong> Profitability of organizations by research frequency<\/p><\/div>\n

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      1. Licensing existing research<\/a> is less expensive than commissioning custom research<\/a>. Since research is proven to help organizations grow and be more profitable, licensed existing research may be a great way to \u201cdip your toe in the water\u201d and prove effectiveness. Moreover, you can start using the research right away \u2014 there is no waiting for results and analysis.<\/li>\n
      2. Licensed existing research generates leads. Like I mentioned before, face-to-face networking, conferences, and trade shows are somewhat sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps. Licensed research is up for the task. It enables your firm or company\u2019s reputation to be strengthened as a subject matter expert or thought leader by association. More importantly, it builds a bridge of trust. In these unsettling and unpredictable times, trust is at an all-time low. You used to be able to gain trust by speaking to people in person at conferences or events. Now it is harder to build trust through the written word. But since research is not buying, but rather educating, your audiences will accept it and lower defenses faster.<\/li>\n<\/ol>\n

        Interested in custom research? Take a look at this video:<\/p>\n\"Click<\/a>