{"id":40509,"date":"2022-03-09T08:00:46","date_gmt":"2022-03-09T13:00:46","guid":{"rendered":"https:\/\/hingemarketing.com\/?p=40509"},"modified":"2025-11-05T09:02:29","modified_gmt":"2025-11-05T14:02:29","slug":"is-your-website-scaring-away-top-talent","status":"publish","type":"post","link":"https:\/\/hingemarketing.com\/blog\/story\/is-your-website-scaring-away-top-talent","title":{"rendered":"Is Your Website Scaring Away Top Talent?"},"content":{"rendered":"

We often imagine our most common website visitor is a potential prospect who is checking out our service offerings, reading through our thought leadership content, and exploring the profiles of our experts. And while this is largely true, for many professional services firms there is another substantial group of users spending time on your website <\/span>\u2014<\/span> potential recruits.<\/span><\/p>\n

The reality is that not every professional services website is built with recruiting in mind though. And this is a mistake! In a competitive marketplace where recruiting top talent continues to be a challenge, optimizing your website so that potential hires have a positive user experience is essential.<\/span><\/p>\n

In this post, we\u2019ll explore the role your website plays in attracting top talent and highlight a few ways it can avoid scaring away possible recruits.<\/span><\/p>\n

Your Website is at the Center of Your Employer Brand<\/b><\/h2>\n

The important role your website plays in the recruiting process isn\u2019t speculation, but rather an insight derived from the Hinge Research Institute\u2019s latest <\/span>Employer Branding Study<\/span><\/a>. In the study, we asked both job seekers and professional services recruiters what the top elements of an employer brand were. Here are the top five results:<\/span><\/p>\n\"\"\n

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Download the Employer Branding Study, Second Edition: Executive Summary<\/a><\/p>\n<\/div>\n

You\u2019ll want to address each of these issues on your firm\u2019s website, but notice that the website itself was called out as a top element of an employer brand.<\/span><\/p>\n

Similar to the journey buyers take when evaluating you as a service provider, potential employees are seeking information that will help them make the right career choice. Leading recruiting and job board companies like Indeed.com encourage job seekers to check a company\u2019s website for information on its culture, leadership team, and services in <\/span>preparation for a job interview<\/span><\/a>. Will they be able to find this information on <\/span>your<\/span><\/i> website?<\/span><\/p>\n

If your website is disorganized, outdated, lacking sophistication, or rarely updated, you risk scaring away potential recruits who are evaluating you as a possible employer. Your website is critical to your employer brand, so it is essential that you prioritize updating or redesigning it with future job candidates in mind.<\/span><\/p>\n

Building a Strong Careers Page<\/b><\/h2>\n

Top talent is hard to come by in professional services. That\u2019s why it\u2019s important to have a dedicated Careers page on your firm\u2019s website. You may even want to feature it in your main navigation. When a potential employee arrives at your website, you don\u2019t want them to struggle to find your Careers page.\u00a0<\/span><\/p>\n

But all Careers pages are not created equal! What are some ways you could strengthen this page? Here are some ideas:<\/span><\/p>\n