But first, let\u2019s define what we mean by a \u2018webinar\u2019.<\/p>\n
What is a webinar?<\/span><\/h2>\nWebinars are digital environments where professionals can learn from experts on business topics. Most of the time, the presentations are driven by one or more subject matter experts who share a prepared presentation from their computer screen while adding analysis, perspective and other commentary. Attendees can engage with the presenter(s) by typing questions in a chat box, participate in polls, and respond to offers for deeper conversations.\u00a0<\/span><\/p>\nWhat trends should B2B marketers be aware of?<\/span><\/h2>\nAccording to <\/span>ON24\u2019s 2019 Webinar Benchmark Report<\/span><\/a>, 76% of marketers studied say webinars allow them to drive more leads and 75% agree that webinars help them to extend their brand reach. Moreover, these events can be done at minimal cost \u2014 no travel expenses needed \u2014 making these initiatives prime candidates for high ROI.<\/span><\/p>\nBut marketers beware: this shiny object should be strategically placed along your buyer\u2019s journey and within your marketing system. Webinars should purposefully target buyers that are researching issues or evaluating solutions.<\/span><\/p>\n(To learn more about the 4 main stages of the buyer\u2019s journey in professional services, check out this handy <\/span><\/i>infographic<\/span><\/i><\/a>.)<\/span><\/i><\/p>\nWebinars are also an avenue for attendees to gain continuing education units (CEUs) for professional certifications and accreditations. For example, Hinge is an <\/span>SMPS<\/span><\/a> approved CEU provider and we offer CEUs for each of our bi-monthly <\/span>webinars<\/span><\/a>.<\/span><\/p>\nThe developmental benefits of webinars aren\u2019t just for your audience. If you\u2019re looking to cultivate Visible Experts within your organization, webinars are a good way to sharpen speaking skills. In fact, data from our <\/span>2019 High Growth Study<\/span><\/a> showed that a full third of high-growth firms believed their subject-matter experts to be highly skilled at speaking on webinars and <\/span>podcasts<\/span><\/a>.\u00a0<\/span><\/p>\n![\"\"](\"\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-08-06-at-8.49.16-AM.png\")
\nAdditionally, we know from our research on <\/span>Visible Experts<\/span><\/a> that building a personal brand and perception of expertise opens the door to command higher fees.<\/span><\/p>\n![\"Marketing](\"https:\/\/hingemarketing.com\/wp-content\/uploads\/2013\/11\/marketing-planning-guide-3rd-200x200.png\")
<\/a>Marketing Planning Guide - Third Edition<\/h6>
The Marketing Planning Guide for Professional Services Firms<\/p>\nDownload Now<\/a><\/div><\/div>\nAre other professional services firms hosting webinars?<\/span><\/h2>\nOur High Growth Study has measured utilization of various marketing techniques for over seven years now. Back in 2015, only 15.6% of firms were using webinars as a part of their marketing strategy. Seven studies later in our 2021 High Growth Study<\/a> we see that number is up to 28.4%\u2014more than one fourth of firms.<\/span><\/p>\n
What trends should B2B marketers be aware of?<\/span><\/h2>\nAccording to <\/span>ON24\u2019s 2019 Webinar Benchmark Report<\/span><\/a>, 76% of marketers studied say webinars allow them to drive more leads and 75% agree that webinars help them to extend their brand reach. Moreover, these events can be done at minimal cost \u2014 no travel expenses needed \u2014 making these initiatives prime candidates for high ROI.<\/span><\/p>\nBut marketers beware: this shiny object should be strategically placed along your buyer\u2019s journey and within your marketing system. Webinars should purposefully target buyers that are researching issues or evaluating solutions.<\/span><\/p>\n(To learn more about the 4 main stages of the buyer\u2019s journey in professional services, check out this handy <\/span><\/i>infographic<\/span><\/i><\/a>.)<\/span><\/i><\/p>\nWebinars are also an avenue for attendees to gain continuing education units (CEUs) for professional certifications and accreditations. For example, Hinge is an <\/span>SMPS<\/span><\/a> approved CEU provider and we offer CEUs for each of our bi-monthly <\/span>webinars<\/span><\/a>.<\/span><\/p>\nThe developmental benefits of webinars aren\u2019t just for your audience. If you\u2019re looking to cultivate Visible Experts within your organization, webinars are a good way to sharpen speaking skills. In fact, data from our <\/span>2019 High Growth Study<\/span><\/a> showed that a full third of high-growth firms believed their subject-matter experts to be highly skilled at speaking on webinars and <\/span>podcasts<\/span><\/a>.\u00a0<\/span><\/p>\n\nAdditionally, we know from our research on <\/span>Visible Experts<\/span><\/a> that building a personal brand and perception of expertise opens the door to command higher fees.<\/span><\/p>\n<\/a>Marketing Planning Guide - Third Edition<\/h6>
The Marketing Planning Guide for Professional Services Firms<\/p>\nDownload Now<\/a><\/div><\/div>\nAre other professional services firms hosting webinars?<\/span><\/h2>\nOur High Growth Study has measured utilization of various marketing techniques for over seven years now. Back in 2015, only 15.6% of firms were using webinars as a part of their marketing strategy. Seven studies later in our 2021 High Growth Study<\/a> we see that number is up to 28.4%\u2014more than one fourth of firms.<\/span><\/p>\n
But marketers beware: this shiny object should be strategically placed along your buyer\u2019s journey and within your marketing system. Webinars should purposefully target buyers that are researching issues or evaluating solutions.<\/span><\/p>\n (To learn more about the 4 main stages of the buyer\u2019s journey in professional services, check out this handy <\/span><\/i>infographic<\/span><\/i><\/a>.)<\/span><\/i><\/p>\n Webinars are also an avenue for attendees to gain continuing education units (CEUs) for professional certifications and accreditations. For example, Hinge is an <\/span>SMPS<\/span><\/a> approved CEU provider and we offer CEUs for each of our bi-monthly <\/span>webinars<\/span><\/a>.<\/span><\/p>\n The developmental benefits of webinars aren\u2019t just for your audience. If you\u2019re looking to cultivate Visible Experts within your organization, webinars are a good way to sharpen speaking skills. In fact, data from our <\/span>2019 High Growth Study<\/span><\/a> showed that a full third of high-growth firms believed their subject-matter experts to be highly skilled at speaking on webinars and <\/span>podcasts<\/span><\/a>.\u00a0<\/span><\/p>\n Additionally, we know from our research on <\/span>Visible Experts<\/span><\/a> that building a personal brand and perception of expertise opens the door to command higher fees.<\/span><\/p>\n The Marketing Planning Guide for Professional Services Firms<\/p>\nDownload Now<\/a><\/div><\/div>\n Our High Growth Study has measured utilization of various marketing techniques for over seven years now. Back in 2015, only 15.6% of firms were using webinars as a part of their marketing strategy. Seven studies later in our 2021 High Growth Study<\/a> we see that number is up to 28.4%\u2014more than one fourth of firms.<\/span><\/p>\n\n<\/a>Marketing Planning Guide - Third Edition<\/h6>
Are other professional services firms hosting webinars?<\/span><\/h2>\n
![\"Click](\"https:\/\/i3.ytimg.com\/vi\/p-0_-FBvoio\/sddefault.jpg\")
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