{"id":28523,"date":"2022-01-19T08:00:34","date_gmt":"2022-01-19T13:00:34","guid":{"rendered":"https:\/\/hingemarketing.com\/?p=28523"},"modified":"2022-01-19T09:11:53","modified_gmt":"2022-01-19T14:11:53","slug":"whats-your-employer-value-proposition","status":"publish","type":"post","link":"https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition","title":{"rendered":"What’s Your Employer Value Proposition?"},"content":{"rendered":"

Does your firm struggle to attract the smart, capable people you need to take your business to a higher level of success? You\u2019re not alone.<\/p>\n

Hiring and retaining talent is one of the top challenges faced by most professional services firms. In fact, it’s third only to increased competition from new firms and downward price pressure\/commoditization according to Hinge’s latest research study<\/u>.<\/a><\/p>\n

There\u2019s isn\u2019t a one-size-fits-all solution to this problem. In a tight job market, it can be tougher to attract quality talent than find new clients. But there are steps you can take<\/a> to help great people gravitate to your firm. And your very first step should be to craft an employer value proposition (also called an employee<\/em> value proposition or EVP).<\/p>\n

What is an employer value proposition?<\/h2>\n

An employer value proposition is nothing more than an engaging appeal to prospective employees. It\u2019s made up of a set of characteristics, features, and values that describe what it\u2019s like to work in your organization and how it improves employees\u2019 lives.<\/p>\n

\n

Download the Free Brand Building Guide for Professional Services Firms<\/a><\/p>\n<\/div>\n

It is both a marketing message and<\/em> a promise, so be careful that you don\u2019t make claims that can\u2019t come true. At the same time, you want to develop a message that\u2019s positive, approachable and energizing. You can use your EVP anywhere you want to speak to potential employees \u2014 your website, recruiting collateral, displays and HR talking points.<\/p>\n

Examples of a value proposition<\/h2>\n

The easiest way to understand an EVP is to examine real-world examples. You can find these yourself by visiting a firm\u2019s website and checking out their Careers page.<\/p>\n

Unfortunately, not all firms have a well-articulated EVP. In fact, most don\u2019t \u2014 which is exactly why you <\/em>should. Let\u2019s take a look at a couple of solid examples to get started:<\/p>\n

Accenture:<\/em><\/p>\n

Help Build the Future
\nMake a difference\u00a0your way
\n<\/strong>Work where you\u2019re inspired to explore your passions, where your talents are nurtured and cultivated. Innovate with leading-edge technologies on some of the coolest projects you can imagine. And get the tools you need to keep learning and growing so you stay continually ahead of the game while making a difference in the world.<\/p>\n

Jacobs:<\/em><\/p>\n

Where can your career take you?<\/strong><\/p>\n

At Jacobs, we help prepare people for new opportunities and challenges in their careers. With positions at every level, openings in multiple disciplines, expertise in a range of markets and offices around the globe, we create an environment where you can learn, grow, and thrive.<\/p>\n

If you share our commitment to doing what’s best for clients, enjoy working in teams and hold yourself to the highest ethical standards, you’ll fit right in.<\/p>\n

Ingredients of a Strong EVP<\/h2>\n

So what makes these EVPs effective? And how do you develop your own?<\/p>\n

First of all, writing your employer value proposition is an act of persuasion. So approach it as if you were marketing one of your services.<\/p>\n

Your goal is to stimulate interest in three things: 1) your firm\u2019s mission, 2) its culture and 3) employee career development. By \u201cmission,\u201d I don\u2019t mean your mission statement. Think instead about how your firm helps clients, is advancing the industry or creating some greater good. What is your firm\u2019s larger purpose? In the Accenture example, one of the world\u2019s largest consulting firms can credibly say \u201cHelp build the future\u2026 Make a difference your way.\u201d<\/p>\n

When you talk about your culture, think about what keeps employees happy and engaged? Jacobs says it creates \u201can environment where you can learn, grow, and thrive.\u201d To address career development, consider how you improve the skills and prospects of your team members. Do you offer training, tuition assistance, a clear career path? What\u2019s the biggest reason people stay at your firm? Accenture offers opportunities to \u201cinnovate with leading-edge technologies on some of the coolest projects you can imagine.\u201d<\/p>\n

As I was digging around to research this article I noticed that many firms use the phrase \u201cmake a difference,\u201d or something similar, in their EVP (see the Accenture example above, for example). These companies are clearly tapping into people\u2019s more altruistic desires to live meaningful lives and contribute to the betterment of society.<\/p>\n

\n

Download the Free Brand Building Guide for Professional Services Firms<\/a><\/p>\n<\/div>\n

While I don\u2019t necessarily recommend that you lead<\/em> with this sentiment (after all, an EVP is should distinguish you from the competition), you may be wise to consider a social message in your value proposition. Keep in mind, that it should reflect your firm and its values. Better not to include such a statement than to\u00a0set up an expectation that you can\u2019t live up to.<\/p>\n

So when the rubber meets the road, your employer value proposition should be compact and written in simple language. You can always expand on individual points in other places. Your EVP should be a brief paragraph or two that lay out the key benefits and appeal of working at your firm.<\/p>\n

Getting the message right is one thing, but if you are struggling to come up with these benefits, it may be time to consider focusing on creating a more compelling employer brand and culture. Firms with a compelling EVP are at a distinct advantage in the employee marketplace.<\/p>\n

Conclusion<\/strong><\/h2>\n

If finding great people is an ongoing struggle, you should take a critical look at your firm\u2019s employer value proposition.<\/p>\n

Are you describing a place that sounds appealing, even exciting, to work? Are you painting a picture for prospective employees that draws them in and makes them think, \u201cHey, I might really like it here\u201d?<\/p>\n

An employer value proposition is a simple idea that can have a powerful impact on your business. What\u2019s yours?<\/p>\n

\"\"<\/a>
Free Resource<\/h6>

The Brand Building Guide for Professional Services Firms<\/p>\nDownload Now<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Does your firm struggle to attract the smart, capable people you need to take your business to a higher level of success? You\u2019re not alone. Hiring and retaining talent is one of the top challenges faced by most professional services firms. In fact, it’s third only to increased competition from new firms and downward price…<\/p>\n","protected":false},"author":76,"featured_media":28525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[392,389],"class_list":["post-28523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-attracting_talent","tag-high_growth"],"acf":[],"yoast_head":"\nWhat's Your Employer Value Proposition? - Hinge Marketing<\/title>\n<meta name=\"description\" content=\"There are steps you can take to help great people gravitate to your firm - the very first step should be to craft an employer value proposition. Here's how!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's Your Employer Value Proposition? - Hinge Marketing\" \/>\n<meta property=\"og:description\" content=\"There are steps you can take to help great people gravitate to your firm - the very first step should be to craft an employer value proposition. Here's how!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition\" \/>\n<meta property=\"og:site_name\" content=\"Hinge Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hingemarketing\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-19T13:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-19T14:11:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hingemarketing.com\/wp-content\/uploads\/2017\/06\/Value-Proposition.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1674\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karl Feldman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HingeMarketing\" \/>\n<meta name=\"twitter:site\" content=\"@HingeMarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karl Feldman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/whats-your-employer-value-proposition#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/whats-your-employer-value-proposition\"},\"author\":{\"name\":\"Karl Feldman\",\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#\\\/schema\\\/person\\\/7c352051f85328924638eea99df84ad2\"},\"headline\":\"What’s Your Employer Value Proposition?\",\"datePublished\":\"2022-01-19T13:00:34+00:00\",\"dateModified\":\"2022-01-19T14:11:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/whats-your-employer-value-proposition\"},\"wordCount\":982,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/whats-your-employer-value-proposition#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hingemarketing.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Value-Proposition.jpg\",\"keywords\":[\"Attracting Talent\",\"High Growth\"],\"articleSection\":[\"Any Industry\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/whats-your-employer-value-proposition#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/whats-your-employer-value-proposition\",\"url\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/whats-your-employer-value-proposition\",\"name\":\"What's Your Employer Value Proposition? - Hinge Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/whats-your-employer-value-proposition#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/whats-your-employer-value-proposition#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hingemarketing.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Value-Proposition.jpg\",\"datePublished\":\"2022-01-19T13:00:34+00:00\",\"dateModified\":\"2022-01-19T14:11:53+00:00\",\"description\":\"There are steps you can take to help great people gravitate to your firm - the very first step should be to craft an employer value proposition. Here's how!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/whats-your-employer-value-proposition#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/whats-your-employer-value-proposition\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/whats-your-employer-value-proposition#primaryimage\",\"url\":\"https:\\\/\\\/hingemarketing.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Value-Proposition.jpg\",\"contentUrl\":\"https:\\\/\\\/hingemarketing.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Value-Proposition.jpg\",\"width\":1792,\"height\":1674,\"caption\":\"Value-Proposition\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/whats-your-employer-value-proposition#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hingemarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What’s Your Employer Value Proposition?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/hingemarketing.com\\\/\",\"name\":\"Hinge Marketing\",\"description\":\"Branding and Marketing for Professional Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hingemarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#organization\",\"name\":\"Hinge Marketing\",\"url\":\"https:\\\/\\\/hingemarketing.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hingemarketing.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/HIN-h-logo-RGB.svg\",\"contentUrl\":\"https:\\\/\\\/hingemarketing.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/HIN-h-logo-RGB.svg\",\"width\":514,\"height\":194,\"caption\":\"Hinge Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/hingemarketing\",\"https:\\\/\\\/x.com\\\/HingeMarketing\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hinge\",\"https:\\\/\\\/www.instagram.com\\\/hingemarketing\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#\\\/schema\\\/person\\\/7c352051f85328924638eea99df84ad2\",\"name\":\"Karl Feldman\",\"url\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/author\\\/kfeldman\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What's Your Employer Value Proposition? - Hinge Marketing","description":"There are steps you can take to help great people gravitate to your firm - the very first step should be to craft an employer value proposition. Here's how!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition","og_locale":"en_US","og_type":"article","og_title":"What's Your Employer Value Proposition? - Hinge Marketing","og_description":"There are steps you can take to help great people gravitate to your firm - the very first step should be to craft an employer value proposition. Here's how!","og_url":"https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition","og_site_name":"Hinge Marketing","article_publisher":"https:\/\/www.facebook.com\/hingemarketing","article_published_time":"2022-01-19T13:00:34+00:00","article_modified_time":"2022-01-19T14:11:53+00:00","og_image":[{"width":1792,"height":1674,"url":"https:\/\/hingemarketing.com\/wp-content\/uploads\/2017\/06\/Value-Proposition.jpg","type":"image\/jpeg"}],"author":"Karl Feldman","twitter_card":"summary_large_image","twitter_creator":"@HingeMarketing","twitter_site":"@HingeMarketing","twitter_misc":{"Written by":"Karl Feldman","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition#article","isPartOf":{"@id":"https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition"},"author":{"name":"Karl Feldman","@id":"https:\/\/hingemarketing.com\/#\/schema\/person\/7c352051f85328924638eea99df84ad2"},"headline":"What’s Your Employer Value Proposition?","datePublished":"2022-01-19T13:00:34+00:00","dateModified":"2022-01-19T14:11:53+00:00","mainEntityOfPage":{"@id":"https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition"},"wordCount":982,"commentCount":0,"publisher":{"@id":"https:\/\/hingemarketing.com\/#organization"},"image":{"@id":"https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition#primaryimage"},"thumbnailUrl":"https:\/\/hingemarketing.com\/wp-content\/uploads\/2017\/06\/Value-Proposition.jpg","keywords":["Attracting Talent","High Growth"],"articleSection":["Any Industry"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition","url":"https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition","name":"What's Your Employer Value Proposition? - Hinge Marketing","isPartOf":{"@id":"https:\/\/hingemarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition#primaryimage"},"image":{"@id":"https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition#primaryimage"},"thumbnailUrl":"https:\/\/hingemarketing.com\/wp-content\/uploads\/2017\/06\/Value-Proposition.jpg","datePublished":"2022-01-19T13:00:34+00:00","dateModified":"2022-01-19T14:11:53+00:00","description":"There are steps you can take to help great people gravitate to your firm - the very first step should be to craft an employer value proposition. Here's how!","breadcrumb":{"@id":"https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition#primaryimage","url":"https:\/\/hingemarketing.com\/wp-content\/uploads\/2017\/06\/Value-Proposition.jpg","contentUrl":"https:\/\/hingemarketing.com\/wp-content\/uploads\/2017\/06\/Value-Proposition.jpg","width":1792,"height":1674,"caption":"Value-Proposition"},{"@type":"BreadcrumbList","@id":"https:\/\/hingemarketing.com\/blog\/story\/whats-your-employer-value-proposition#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hingemarketing.com\/"},{"@type":"ListItem","position":2,"name":"What’s Your Employer Value Proposition?"}]},{"@type":"WebSite","@id":"https:\/\/hingemarketing.com\/#website","url":"https:\/\/hingemarketing.com\/","name":"Hinge Marketing","description":"Branding and Marketing for Professional Services","publisher":{"@id":"https:\/\/hingemarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hingemarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hingemarketing.com\/#organization","name":"Hinge Marketing","url":"https:\/\/hingemarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hingemarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/hingemarketing.com\/wp-content\/uploads\/2022\/03\/HIN-h-logo-RGB.svg","contentUrl":"https:\/\/hingemarketing.com\/wp-content\/uploads\/2022\/03\/HIN-h-logo-RGB.svg","width":514,"height":194,"caption":"Hinge Marketing"},"image":{"@id":"https:\/\/hingemarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hingemarketing","https:\/\/x.com\/HingeMarketing","https:\/\/www.linkedin.com\/company\/hinge","https:\/\/www.instagram.com\/hingemarketing"]},{"@type":"Person","@id":"https:\/\/hingemarketing.com\/#\/schema\/person\/7c352051f85328924638eea99df84ad2","name":"Karl Feldman","url":"https:\/\/hingemarketing.com\/blog\/story\/author\/kfeldman"}]}},"_links":{"self":[{"href":"https:\/\/hingemarketing.com\/wp-json\/wp\/v2\/posts\/28523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hingemarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hingemarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hingemarketing.com\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/hingemarketing.com\/wp-json\/wp\/v2\/comments?post=28523"}],"version-history":[{"count":0,"href":"https:\/\/hingemarketing.com\/wp-json\/wp\/v2\/posts\/28523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hingemarketing.com\/wp-json\/wp\/v2\/media\/28525"}],"wp:attachment":[{"href":"https:\/\/hingemarketing.com\/wp-json\/wp\/v2\/media?parent=28523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hingemarketing.com\/wp-json\/wp\/v2\/categories?post=28523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hingemarketing.com\/wp-json\/wp\/v2\/tags?post=28523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}