{"id":20596,"date":"2021-08-18T09:00:55","date_gmt":"2021-08-18T13:00:55","guid":{"rendered":"https:\/\/hingemarketing.com\/?p=20596"},"modified":"2023-01-03T14:20:11","modified_gmt":"2023-01-03T19:20:11","slug":"why-personal-brand-building-shouldnt-scare-employers","status":"publish","type":"post","link":"https:\/\/hingemarketing.com\/blog\/story\/why-personal-brand-building-shouldnt-scare-employers","title":{"rendered":"Why Your Personal Branding Efforts Shouldn\u2019t Scare Your Employer"},"content":{"rendered":"

Let\u2019s get one thing straight: your personal branding efforts aren\u2019t a threat to your firm. In fact, your employer should be thrilled by your initiative.<\/p>\n

But won\u2019t our competitors try to poach the firm\u2019s \u201cbest people\u201d? It\u2019s the age-old question our friends in Human Resources can\u2019t help but ask.<\/p>\n

Based on the latest data from the second edition of our\u00a0Employer Brand Study<\/a>, I\u2019ll be exploring the reasons why employers and HR managers shouldn\u2019t be afraid of personal brand building and how encouraging the development of their employees\u2019 individual brands actually increases the overall visibility of a professional services brand, while simultaneously building the firm\u2019s brand as an employer<\/em><\/strong>.<\/em><\/p>\n

Generally speaking, brand building<\/a> is a crucial component of any firm\u2019s marketing and business development process. In fact, \u201cbrand awareness\u201d is a key metric used by\u00a0high growth firms<\/a>\u00a0to measure the efficiency of their marketing efforts. We can also look at a firm\u2019s brand in different capacities: overall as a firm, as an employer and at the individual level\u2014the personal brand.<\/p>\n

What is a personal brand<\/em><\/strong>? Simply put, a personal brand is an individual\u2019s reputation in their field. So it\u2019s understandable that some organizations might be leery of their employees building personal brands and touting their individual expertise. But this activity doesn\u2019t mean they\u2019re looking for another job. And it doesn\u2019t mean other firms are going to steal your most valuable people.<\/p>\n

\n

Download the Employer Branding Study, Second Edition: Executive Summary<\/a><\/p>\n<\/div>\n

Instead, raising the visibility of your employees\u2019 expertise and deliberately promoting their personal brands can significantly drive your firm\u2019s visibility, growth and ultimately, reputation as an employer. It can also make your team\u2019s experts happier, more satisfied employees\u2014the kind that stick around for a long time.<\/p>\n

Let\u2019s look at some of the benefits that can arise from supporting your employees\u2019 personal branding efforts:<\/p>\n

1. A stronger employer brand. <\/strong>Hinge\u2019s Employer Branding Study<\/a> found that after cultural fit and compensation, the opportunity for career growth was a top selection criteria among job seekers. By promoting the personal brands of your employees, you are more attractive to prospective candidates who are looking to advance their careers.<\/p>\n

2. Better reputation x higher visibility = Better brand strength.<\/strong> As your employees build their personal brands and position themselves as Visible Experts<\/a>, your target audiences will seek them out for their knowledge and experience. Their knowledge is a vital resource that can lead to a better reputation, increased visibility and as a result, a stronger brand\u2014for themselves and their firm (see Halo Effect below). At the end of the day, professional services firms are essentially teams of experts that meet client needs by delivering the very thing some firms are scared to promote, their expertise.<\/p>\n

3. The Halo Effect.<\/strong>When your key employees have a strong personal brand, people are more likely to have\u00a0a positive perception of your firm<\/a>\u00a0as well. This is called \u201cthe halo effect,\u201d and it goes both ways\u2014a strong firm brand reflects well on the individuals it employs, as well. Firms would be wise to make sure their employees have the tools, skills and support they need to be their firms\u2019 brand ambassadors and leading experts.<\/p>\n

\n

Download the Employer Branding Study, Second Edition: Executive Summary<\/a><\/p>\n<\/div>\n

4. Greater employee engagement.<\/strong> This year\u2019s Employer Brand Study found that the many job seekers in professional services want to contribute to their firms\u2019 success and to be recognized for their efforts. Employees who focus on developing their own personal brands are by definition more highly engaged. More-engaged employees are happier employees, which leads to higher retention rates overall.<\/p>\n

5. Fuel your content marketing program.<\/strong> Cultivate a team of subject matter experts, writers and speakers to impart their knowledge. This fosters a work environment that values teaching, which is key to implementing a thought leadership program<\/a> and building visibility in the marketplace.<\/p>\n

6. Expertise-based referrals.\u00a0<\/strong>A whopping 81.5% of professional services firms have received referrals from people who have never worked with their firm at all. Often, these referral sources are basing their recommendation on their experience with an individual expert whom they follow online, heard speak at a conference or read on a regular basis (think blog posts, articles and books).<\/p>\n

7. Easy succession planning.<\/strong> By developing a core team of visible experts, you are in effect, creating your firm\u2019s core group of future leaders. By supporting your key experts\u2019 personal branding efforts, you are helping boost their confidence and grooming them to take over the business.<\/p>\n

In summary, a firm should not be afraid to support its employees\u2019 personal branding efforts. Building a stable of high-profile industry experts is a natural way to develop leadership\u2014both inside your firm and among your industry peers.<\/p>\n

\n

Download the Employer Branding Study, Second Edition: Executive Summary<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Let\u2019s get one thing straight: your personal branding efforts aren\u2019t a threat to your firm. In fact, your employer should be thrilled by your initiative. But won\u2019t our competitors try to poach the firm\u2019s \u201cbest people\u201d? It\u2019s the age-old question our friends in Human Resources can\u2019t help but ask. Based on the latest data from…<\/p>\n","protected":false},"author":148,"featured_media":40233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[387,439,400],"class_list":["post-20596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-branding","tag-personal-branding","tag-the-visible-expert"],"acf":[],"yoast_head":"\nWhy Your Personal Branding Efforts Shouldn\u2019t Scare Your Employer - Hinge Marketing<\/title>\n<meta name=\"description\" content=\"Let\u2019s get one thing straight: your personal branding efforts aren\u2019t a threat to your firm. 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In fact, your employer should be thrilled by your initiative.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hingemarketing.com\/blog\/story\/why-personal-brand-building-shouldnt-scare-employers\" \/>\n<meta property=\"og:site_name\" content=\"Hinge Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hingemarketing\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-18T13:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-03T19:20:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hingemarketing.com\/wp-content\/uploads\/2016\/07\/GettyImages-498913190-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katy Pultz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HingeMarketing\" \/>\n<meta name=\"twitter:site\" content=\"@HingeMarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katy Pultz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/why-personal-brand-building-shouldnt-scare-employers#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/why-personal-brand-building-shouldnt-scare-employers\"},\"author\":{\"name\":\"Katy Pultz\",\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#\\\/schema\\\/person\\\/233e1f7b87ee926814def1985f35b9c0\"},\"headline\":\"Why Your Personal Branding Efforts Shouldn\u2019t Scare Your Employer\",\"datePublished\":\"2021-08-18T13:00:55+00:00\",\"dateModified\":\"2023-01-03T19:20:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/why-personal-brand-building-shouldnt-scare-employers\"},\"wordCount\":818,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/why-personal-brand-building-shouldnt-scare-employers#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hingemarketing.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/GettyImages-498913190-scaled.jpg\",\"keywords\":[\"Branding\",\"Personal Branding\",\"The Visible Expert\"],\"articleSection\":[\"Any Industry\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/why-personal-brand-building-shouldnt-scare-employers#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/why-personal-brand-building-shouldnt-scare-employers\",\"url\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/why-personal-brand-building-shouldnt-scare-employers\",\"name\":\"Why Your Personal Branding Efforts Shouldn\u2019t Scare Your Employer - Hinge Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/why-personal-brand-building-shouldnt-scare-employers#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/why-personal-brand-building-shouldnt-scare-employers#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hingemarketing.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/GettyImages-498913190-scaled.jpg\",\"datePublished\":\"2021-08-18T13:00:55+00:00\",\"dateModified\":\"2023-01-03T19:20:11+00:00\",\"description\":\"Let\u2019s get one thing straight: your personal branding efforts aren\u2019t a threat to your firm. 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