{"id":16211,"date":"2021-02-22T08:00:27","date_gmt":"2021-02-22T13:00:27","guid":{"rendered":"https:\/\/hingemarketing.com\/?p=16211"},"modified":"2021-02-22T10:13:03","modified_gmt":"2021-02-22T15:13:03","slug":"what-is-the-cost-of-video-production-for-the-web","status":"publish","type":"post","link":"https:\/\/hingemarketing.com\/blog\/story\/what-is-the-cost-of-video-production-for-the-web","title":{"rendered":"What Is the Cost of Video Production for the Web?"},"content":{"rendered":"<p>In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, <a href=\"https:\/\/hingemarketing.com\/programs-services\/services\/video-production-services\" target=\"_blank\" rel=\"noopener noreferrer\">you have many more options<\/a>, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography more affordable than ever. While the bromide \u201cyou get what you pay for\u201d still applies, businesses today can get a higher quality product for their money. At the same time, our plugged-in business world is far more receptive to video messages. Online video is gaining momentum every year, and it has entered marketing\u2019s mainstream.<strong>\u00a0<\/strong><\/p>\n<h2>How Much Will it Cost?<\/h2>\n<p>That\u2019s the new first question that professional services firms are asking about online video.\u00a0 It wasn\u2019t always that way.<\/p>\n<p>The question used to be \u201cWhy would I want to?\u201d or \u201cHow would I use it?\u201d\u00a0 But with the explosion of online video the questions \u201cWhy?\u201d and \u201cHow?\u201d no longer come up very often.\u00a0 The benefits and uses are becoming self-evident.<\/p>\n<p>The correct answer to the cost question is always\u2026 \u201cit depends.\u201d\u00a0 Let\u2019s look at\u00a0what drives online video cost\u00a0and how to develop an appropriate budget for your needs.<\/p>\n<p><a style=\"color: #f89522; font-size: 22px; font-weight: bold; text-decoration: none;\" href=\"https:\/\/hingemarketing.com\/library\/article\/video-production-quick-tips\" target=\"_blank\" rel=\"noopener noreferrer\">Download Video Quick Tips<\/a><\/p>\n<h2>What Drives the Cost of Online Video?<\/h2>\n<p>There are three basic factors that drive productions costs.\u00a0 These factors eventually get reflected in dozens of small budget decisions that impact the quality of the final product.<\/p>\n<ul>\n<li><strong>Time.\u00a0<\/strong>The more time that is spent in pre-production planning, scripting, location scouting, shooting, special effects and editing the better the final product will be.\u00a0 Adding more people to the production team also increases the total time spent on the project.\u00a0 More time, from more people, equals more money.<\/li>\n<li><strong>Talent.<\/strong> The greater the talent of the people working on the project, the better it will be.\u00a0 In online video production, as with most things in life, talented and experienced people tend to cost more.<\/li>\n<li><strong>Tools.<\/strong> You can produce a video with your cell phone.\u00a0 Or you can use a high-end camera with a professional lighting kit and sophisticated post-production motion graphics and animation.\u00a0 Sophisticated tools and the top-level professionals who know how to use them add cost.<\/li>\n<\/ul>\n<p>Taking these cost drivers into account we can identify five distinct levels of quality and cost.<\/p>\n<h2>Five Levels of Online Video Quality and Cost<\/h2>\n<p><strong><em>1 &#8211; Amateur<\/em><\/strong><\/p>\n<p><strong>Description<\/strong>\u00a0&#8211; The do-it-yourself approach using basic consumer video equipment and self-taught talent.\u00a0Think YouTube.<\/p>\n<ul>\n<li><strong>Benefits<\/strong>\u00a0&#8211; Fast and inexpensive<\/li>\n<li><strong>Risks<\/strong>\u00a0&#8211; The results often look amateurish and can erode credibility if you\u2019re not careful.<\/li>\n<li><strong>Best Uses<\/strong>\u00a0&#8211; Internal training and personal blogs.<\/li>\n<li><strong>Cost for 1-2 Minute Video<\/strong>\u00a0\u2013 Free, once you have the basic gear (and these days, who doesn\u2019t?).<\/li>\n<\/ul>\n<p><strong><em>2 &#8211; Semi-Pro\u00a0<\/em><\/strong><\/p>\n<p><strong>Description\u00a0<\/strong>&#8211; Requires someone with some experience or training using somewhat more sophisticated tools (e.g., prosumer camera and video editing software).\u00a0 Talent level is variable and time commitment is often low.\u00a0 Think part-time wedding photographer or hobbyist.<\/p>\n<ul>\n<li><strong>Benefits<\/strong>\u00a0&#8211; Better quality and very affordable.<\/li>\n<li><strong>Risks\u00a0<\/strong>&#8211; Wide variations in quality.\u00a0 Often boring to watch.<\/li>\n<li><strong>Best Uses<\/strong>\u00a0&#8211; Video blog posts, capturing educational events, internal training.<\/li>\n<li><strong>Cost for 1-2 Minute Video<\/strong>\u00a0&#8211; $1,500 &#8211; $3,000<strong><em>\u00a0<\/em><\/strong><\/li>\n<\/ul>\n<p><strong><em>3 &#8211; Professional<\/em><\/strong><\/p>\n<p><strong>Description<\/strong>\u00a0&#8211; Solid professional team using professional tools and average level of time.\u00a0 Think typical corporate online video.<\/p>\n<ul>\n<li><strong>Benefits<\/strong>\u00a0&#8211; Predictable quality that conveys basic credibility.\u00a0 No apologies needed.<\/li>\n<li><strong>Risks<\/strong>\u00a0&#8211; May not be exceptional or stand out from the growing crowd.<\/li>\n<li><strong>Best Uses<\/strong>\u00a0&#8211; Case studies, profiles, service or process descriptions, recruiting video.<\/li>\n<li><strong>Cost for 1-2 Minute Video<\/strong>\u00a0&#8211; $5,000 &#8211; $20,000<\/li>\n<\/ul>\n<p><strong><em>4 &#8211; Premium<\/em><\/strong><\/p>\n<p><strong>Description<\/strong>&#8211; Add top-level talent, high-end tools (such as motion graphics, high-end cameras, a studio) and more time to the mix to elevate a professional production to something exceptional.\u00a0 Use this production level to tell a compelling story and capture maximum attention.\u00a0 Think \u201cWow!\u201d<\/p>\n<ul>\n<li><strong>Benefits<\/strong>\u00a0&#8211; A \u2018stand out\u2019 piece.\u00a0 This is the kind of video that generates buzz, sets you apart and wins awards.<\/li>\n<li><strong>Risks<\/strong>\u00a0&#8211; Greater cost means you must have confidence in the team and their ability to produce the quality you seek.<\/li>\n<li><strong>Best Uses<\/strong>\u00a0&#8211; Signature pieces such as overview videos, credibility-building case studies, recruiting videos or service introductions.<\/li>\n<li><strong>Cost for 1-2 Minute Video<\/strong>\u00a0&#8211; $25,000 &#8211; $50,000<\/li>\n<\/ul>\n<p><strong><em>5 &#8211; Hollywood<\/em><\/strong><\/p>\n<p><strong>Description<\/strong>&#8211; Top level, top talent, no-compromises approach.\u00a0 Think ultra-premium movie trailer, Superbowl.<\/p>\n<ul>\n<li><strong>Benefits<\/strong>\u00a0&#8211; Competitive at the highest level.\u00a0 Suitable for the largest global firms.<\/li>\n<li><strong>Risks<\/strong>\u00a0&#8211; In view of the costs, you must be clear and certain of the need.<\/li>\n<li><strong>Best Uses<\/strong>&#8211; High-end advertising or compelling signature piece for a firm.<\/li>\n<li><strong>Cost for 1-2 Minute Video\u00a0<\/strong>&#8211; $100,000 &#8211; $1,000,000 plus<\/li>\n<\/ul>\n<h2>Selecting the Appropriate Budget Level<\/h2>\n<p>&nbsp;<\/p>\n<p>Before you can set a budget for online video you need to clarify what you want to accomplish and determine what resources you have available to you.<\/p>\n<p>For instance, do you want to increase credibility, <a href=\"https:\/\/hingemarketing.com\/blog\/story\/top_5_brand_building_strategies_for_professional_services_firms\/\">build your brand<\/a>, attract new clients or <a href=\"https:\/\/hingemarketing.com\/blog\/story\/the-7-marketing-skills-every-professional-services-leader-should-have-on-their-recruiting-radar\" target=\"_blank\" rel=\"noopener noreferrer\">recruit new staff<\/a>?\u00a0 Do you have an interesting story to tell?\u00a0 For these types of tasks, you\u2019ll typically need professional or premium level of quality to get a satisfying end product.\u00a0 If your firm has sufficient resources and wishes to compete at the highest level, a top-drawer studio production will tell your story with incomparable style and class.<\/p>\n<p>If you are simply conveying information to an <a href=\"https:\/\/hingemarketing.com\/blog\/story\/5-point-checklist-to-ensure-your-content-gets-maximum-reach\">interested audience<\/a>, the professional level is often sufficient without sacrificing credibility.<\/p>\n<p>Smaller firms or independent practitioners with limited budgets may have to accept lower production values, but even at these levels video can provide real impact.<\/p>\n<p>As you make decisions about video, be realistic about your expectations.\u00a0 Do not expect to pay a semi-pro rate and get a professional product.<\/p>\n<div class=\"lb-vid\"><a id=\"69d5218430089\" rel=\"wp-video-lightbox\" href=\"https:\/\/www.youtube.com\/watch?v=Kxxxx0Q3AqQ&#038;width=1280&#038;height=720\" title=\"\"><img decoding=\"async\" src=\"https:\/\/i3.ytimg.com\/vi\/Kxxxx0Q3AqQ\/sddefault.jpg\" class=\"video_lightbox_anchor_image\" alt=\"Click to play video\" \/><\/a>    <script>\r\n    \/* <![CDATA[ *\/\r\n    jQuery(document).ready(function($){\r\n        $(function(){\r\n            var width = $(window).innerWidth();\r\n            var setwidth = parseFloat(1280);\r\n            var ratio = parseFloat(0.5625);\r\n            var height = parseFloat(720);\r\n            var link = 'https:\/\/www.youtube.com\/watch?v=Kxxxx0Q3AqQ&amp;width=1280&amp;height=720';\r\n            if(width < setwidth)\r\n            {\r\n                height = Math.floor(width * 0.5625);\r\n                \/\/console.log(\"device width \"+width+\", set width \"+1280+\", ratio \"+0.5625+\", new height \"+ height);\r\n                var new_url = wpvl_paramReplace('width', link, width);\r\n                var new_url = wpvl_paramReplace('height', new_url, height);\r\n                $(\"a#69d5218430089\").attr('href', new_url);\r\n                \/\/console.log(new_url);\r\n            }\r\n        });\r\n    });\r\n    \/* ]]> *\/\r\n    <\/script><\/div>\n<p>&nbsp;<\/p>\n<h2>How to Get What You Pay For<\/h2>\n<p>If you haven\u2019t been involved in a video production before, it\u2019s natural to feel a little daunted by the process. Here are a few tips to get the most out of the experience.<\/p>\n<p>First, be sure you know what you are trying to accomplish. One of the biggest reasons a project falls short of expectations is that the client (in this case, you) can\u2019t decide what they want and keeps moving the target during production.\u00a0 This adds cost and erodes quality.<\/p>\n<p>Next, <a href=\"https:\/\/hingemarketing.com\/programs-services\/services\/video-production-services\" target=\"_blank\" rel=\"noopener noreferrer\">choose your video producer carefully<\/a>.\u00a0 Look at their past work to make sure it is compatible with what you want.\u00a0 Have them show you pieces that have budgets similar to yours.\u00a0 Make sure they know your industry and understand marketing \u2014 not just video production.\u00a0 If your producer simply shoots video without understanding the broader context, your product may miss the point.<\/p>\n<p><a style=\"color: #f89522; font-size: 22px; font-weight: bold; text-decoration: none;\" href=\"https:\/\/hingemarketing.com\/library\/article\/video-production-quick-tips\" target=\"_blank\" rel=\"noopener noreferrer\">Download Video Quick Tips<\/a><\/p>\n<p>Finally, be available to supply the resources that the producer needs.\u00a0 This can include everything from access to people, locations, relevant logos and photography to the prompt review of concepts, scripts and rough edits.<\/p>\n<p>Most video producers want to produce a good product.\u00a0 Help make it easier for them and you will benefit.<\/p>\n<a href=\"https:\/\/hingemarketing.com\/library\/article\/video-production-quick-tips\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21155 size-full\" src=\"\/wp-content\/uploads\/2016\/08\/blogoffer-horiz-VideoQuickTips.png\" alt=\"\" width=\"460\" height=\"220\" srcset=\"https:\/\/hingemarketing.com\/wp-content\/uploads\/2016\/08\/blogoffer-horiz-VideoQuickTips.png 460w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2016\/08\/blogoffer-horiz-VideoQuickTips-300x143.png 300w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2016\/08\/blogoffer-horiz-VideoQuickTips-189x90.png 189w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2016\/08\/blogoffer-horiz-VideoQuickTips-310x148.png 310w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2016\/08\/blogoffer-horiz-VideoQuickTips-230x110.png 230w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2016\/08\/blogoffer-horiz-VideoQuickTips-284x136.png 284w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2016\/08\/blogoffer-horiz-VideoQuickTips-157x75.png 157w, https:\/\/hingemarketing.com\/wp-content\/uploads\/2016\/08\/blogoffer-horiz-VideoQuickTips-60x29.png 60w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography more affordable than ever. While the bromide \u201cyou get what you pay&#8230;<\/p>\n","protected":false},"author":83,"featured_media":16229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[393,395,411],"class_list":["post-16211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-content-marketing","tag-digital-marketing","tag-video-production"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is the Cost of Video Production for the Web? - Hinge Marketing<\/title>\n<meta name=\"description\" content=\"Online video has entered marketing\u2019s mainstream. This article looks at what drives online video cost and how to develop an appropriate budget for your firm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hingemarketing.com\/blog\/story\/what-is-the-cost-of-video-production-for-the-web\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is the Cost of Video Production for the Web? - Hinge Marketing\" \/>\n<meta property=\"og:description\" content=\"Online video has entered marketing\u2019s mainstream. This article looks at what drives online video cost and how to develop an appropriate budget for your firm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hingemarketing.com\/blog\/story\/what-is-the-cost-of-video-production-for-the-web\" \/>\n<meta property=\"og:site_name\" content=\"Hinge Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hingemarketing\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-22T13:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-22T15:13:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hingemarketing.com\/wp-content\/uploads\/2016\/04\/ThinkstockPhotos-502148212.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2123\" \/>\n\t<meta property=\"og:image:height\" content=\"1417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lee Frederiksen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HingeMarketing\" \/>\n<meta name=\"twitter:site\" content=\"@HingeMarketing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lee Frederiksen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/what-is-the-cost-of-video-production-for-the-web#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/what-is-the-cost-of-video-production-for-the-web\"},\"author\":{\"name\":\"Lee Frederiksen\",\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#\\\/schema\\\/person\\\/85ec2c8127852009a279209c2e2a284f\"},\"headline\":\"What Is the Cost of Video Production for the Web?\",\"datePublished\":\"2021-02-22T13:00:27+00:00\",\"dateModified\":\"2021-02-22T15:13:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/what-is-the-cost-of-video-production-for-the-web\"},\"wordCount\":1182,\"commentCount\":7,\"publisher\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/what-is-the-cost-of-video-production-for-the-web#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hingemarketing.com\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/ThinkstockPhotos-502148212.jpg\",\"keywords\":[\"Content Marketing\",\"Digital Marketing\",\"Video Production\"],\"articleSection\":[\"Any Industry\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/what-is-the-cost-of-video-production-for-the-web#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/what-is-the-cost-of-video-production-for-the-web\",\"url\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/what-is-the-cost-of-video-production-for-the-web\",\"name\":\"What Is the Cost of Video Production for the Web? - Hinge Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/what-is-the-cost-of-video-production-for-the-web#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hingemarketing.com\\\/blog\\\/story\\\/what-is-the-cost-of-video-production-for-the-web#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hingemarketing.com\\\/wp-content\\\/uploads\\\/2016\\\/04\\\/ThinkstockPhotos-502148212.jpg\",\"datePublished\":\"2021-02-22T13:00:27+00:00\",\"dateModified\":\"2021-02-22T15:13:03+00:00\",\"description\":\"Online video has entered marketing\u2019s mainstream. 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